I help teams & businesses to adopt user-focused methods & mindsets
I'm an established and HCI qualified Product/UX Designer, currently working as Lead Product Designer at Mindful Chef. My latest previous roles include working as a UX Design Instructor at General Assembly, a 3 month contract at Habito, and a role as Experience Design Lead at MOO.
I have 10 years in UX & Product Design under my belt 🥋
Spending 6 of those as a freelancer has given me exposure to a diverse set of business environments and challenges, and I've learned from each and every one. These are some of the clients I've delivered experiences for:
I’m a seasoned UX trainer, as well as a practitioner
I’ve been the Lead Instructor on seven full-time three month Immersive UX Design career-change courses at General Assembly, perhaps the most widely recognised UX bootcamp provider globally. I've delivered trainings both remotely and in person, have supported teams through 43 client design sprints for active startups and small businesses, and have taught and devised numerous other shorter courses and workshops on many aspects of UX & design.
I'm fully HCI qualified 🎓
I have a Masters in Human Computer Interaction from UCL, complete with distinction and a published paper off the back of my thesis (an eye-tracking study of visual search patterns).
I've been nurturing the three primary qualities of a great UXer for my entire life:
Curiosity - Asking the right questions, to the right people, at the right time. Wanting to try things a different way. Always wondering why.
Empathy - For users, by designing around their needs rather than mine, and for stakeholders and colleagues, by communicating based on an understanding of their priorities as much as my own.
Tenacity - The stubborn conviction that there simply must be a way for both the user and the business to have their cake and eat it. Finding ways to test the prototype with zero budget in zero time.
If you’d like to get a sense of how I put these qualities into practice, check out this case study telling the story of a key new feature I introduced to the MOO Business platform.
My guiding principle is one of simplicity
It applies to everything, from how I decide which features to include, to the processes that I go through and the way I create my documentation.
“Everything should be as simple as possible, and no simpler”
— Albert Einstein
I'll work to the lowest fidelity that meets the needs of the situation. If a pencil sketch on the back of a napkin will do, I'll do a pencil sketch on the back of a napkin. But rest assured, that pencil sketch will be crafted with care (and the napkin will be recycled).
Whatever level of fidelity I’m working at, I take pride in crafting deliverables & interfaces that are both usable and beautiful.
